What is ProStores?
ProStores is an advanced e-commerce platform. ProStores includes many powerful features and functionality to run any type of online business. It includes easy-to-follow wizards for individuals with little or no computer experience yet is easily customizable. Different versions are available to service any business ranging from home-based to enterprise. And as your business grows you can upgrade at any time while keeping your existing storefront completely intact.

ProStores is ideal for individuals and businesses who want to reach new customers, grow online sales, and accelerate business growth.

ProStores can help you:

• Enhance your brand with a customizable online storefront and a personalized web address
• Gain a competitive advantage in the marketplace by never missing a single opportunity to make a sale
• Grow online sales and accelerate business growth through multiple online sales channels

Start building your web store today! Online checklists guide you through store design, setup, and maintaining your store. View this short interactive tour to see all of the powerful features in ProStores.

Open a ProStores web store today and save!

• One Month FREE Trial Subscription
• eBay Stores sellers enjoy a 30% discount off the ProStores monthly subscription price following the free trial*

ProStores Features
ProStores integrates merchants with the eBay marketplace by allowing sellers to copy their eBay listings directly into their ProStores product catalog, list items directly from their ProStores Web store into eBay, and allows online merchants to choose their listing format (Buy It Now, Store Inventory Format or Auction), duration, product type, and description, and save this for future listings. Using ProStores is easy and merchants can manage their eBay listings from within their administration area, get snapshots of their live, closed and completed listings and manage payment, shipping and inventory for all of their eBay transactions.

ProStores 8.2 Feature Highlights

New Features in ProStores

ProStores 8.2 Feature Highlights
Prostores is pleased to announce our latest product release: ProStores 8.2. With this release, we’ve included the following key enhancements designed to help merchants drive traffic to their store and give access to additional functionality from third party providers:

* Sitemap Management
* Solutions Directory Page

In addition to the 8.2 release, ProStores has also integrated a third-party sales tax calculator from AvaTax.
Sitemap Management
ProStores merchants with dedicated URLs can now generate sitemaps which will make their store more visible to search engines. The sitemap generation tool will generate and store a sitemap file in the store’s root directory for web crawlers from any search engine to index a ProStores web store. It also allows merchants to leverage Yahoo and Google’s sitemap submission services (merchants must configure accounts with Yahoo and Google first).

Control of the sitemap settings will be included in Store Administration under Product->Market Demand->SEO.

Solutions Directory
ProStores merchants can now view a page of all certified third-party applications that are available to integrate with their store. The new page is accessible from Store Administration>>Support Manager.

Integration of AvaTax Sales Tax Service
In addition to the ProStores 8.2 release, ProStores has also integrated a third-party sales tax calculation tool from AvaTax. This real-time tax calculation tool eliminates the need for merchants to create and manage tax regions and tax categories in Prostores. To select AvaTax as your sales tax calculator, go to Store Settings>>Sales Tax and select AvaTAx from the drop down menu. ProStores merchants can then sign up for the service and proceed with configuration within the ProSTores sales tax preferences settings.

For more details on this release, see the Release Notes when you login to ProStores.

Does ProStores Allow You to Use Your Own Domain Name?
As part of the ProStores sign-up process a merchant will have the option to register their own domain name or transfer an existing domain name (applies to ProStores Business, Advanced and Enterprise tiers). For Express subscribers, there is an additional fee to register or transfer a new domain name. This provides a unique advantage to ordianry eBay storefronts in that you will be able to use your own domain name to feature all your items for sale or for auction using your own brand name for easy recognition, promotion and advertising.

What About Site Design?
For a store’s design merchants can upload an old design, create completely original content, or choose from 180 design templates (Business, Advanced and Enterprise tiers) or from 25 design templates in the Express tier. We signed up for a free account and checked out the various templates avaliable and have found them to be very professional. A good template alone can cost anywhere between $50 and $500 from template outlets. The flexibility shown in this ascpect of ProStores presentation once again, important to brand regognition, promotion and advertising for a merchant.

Free Trial and Discounts
ProStores is currently offering a one Month FREE Trial Subscription to their service. Sign up for ProStores Business tier or above and they will cover one personalized domain registration for one year. Additionally, eBay Stores sellers enjoy a 30% discount off the ProStores monthly subscription price following the free trial.

if you’re a large volume eBay seller and/or have been contemplating moving your brick and mortar business online, ProStores is definitely the solutin you’ve been looking for. To get started, click on the banner below.

Seven Steps to ProStores Do-It-Yourself SEO

1. Keyword and Competitive Analysis.
Spend some time performing searches. Make a list of keywords and keyword phrases that you believe a person is likely use to find the exact products and services you sell. Performing searches using your list will lead you to your competitors’ sites. Analyze their sites and try to determine what they are doing to get good placement.

2. Never Try to Trick the Search Engines.
Long-term, high placement in the major search engines requires correct and thorough optimization techniques. Hidden text, doorway pages, and link farms don’t work and could result in blacklisting your domain. In fact, so many webmasters began spamming meta tags with inappropriate keywords that search engines have greatly de-emphasized the importance of meta tags on search. Even so, it’s a good idea to add meta tags with relevant keywords using ProStores built-in features.

3. Product Names and Descriptions.
Probably the most important optimization criterion is the existence of highly targeted, pertinent, keyword-rich text on your store pages. Your product names and descriptions must contain relevant keywords for each specific product in your catalog. Name your products and write your short and long descriptions so they are effective for selling to visitors and optimizing for search engines.

Based on your product and category names and descriptions, ProStores will automatically populate your store meta tags with this information—an essential step in optimizing your store for natural search.

4. Category Names and Descriptions.
Text-based category names in your navigation that include keywords and links to a list of relevant products that also contain keywords in the product names and short descriptions is highly desirable for search engines. Optimize for broader keyword phrases by choosing descriptive category names and using ProStores category descriptions.

5. All Dynamic and No Dead Ends.
There is no need to create static pages for your ProStores store and insert them among your dynamically created ProStores pages. Doing this can actually be detrimental. The major search engines’ robots are very effective at digging deep into even the largest product catalogs.

You should, however, make use of ProStores’ built-in customer service pages—and your home page welcome text—to provide content about your products and what makes your store unique. Not only does this help keep your customers interested, the relevant keywords on these pages help improve your ranking: quality, useful content is essential!

6. Keep it Fresh.
The major search engines recognize fresh and timely content and will reward you with improved results. Continue to work on improving your product descriptions, welcome text and other information pages using timely content that references holidays or popular current events.

Use ProStores’ featured product and category functionality on your ProStores home page and change the products and categories regularly.

7. Measure Your Effectiveness.
The best measurement is not simply an increase in traffic to your store, but an increase in converting those additional visitors to buyers. Track your changes and updates to see what’s working and what isn’t. Use the built-in Urchin Site Analyzer reporting tools, included with ProStores Business tier and above and look into adding conversion tracking with Google Analytics or other third party web analytics tool.

In wrapping up, optimizing your store for the major search engines is complex work, but it is not black magic. Invest time into researching the best practices for site optimization and implement what you learn as you go. It may, and likely will, take months to thoroughly optimize your store and for the search engines to completely index your catalog. But if you do it right, the payoff is achieving your sales goals.

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